Our Story


MaryAlice Farella opened Society Beach, her third fashion boutique, in June, 2019, following the success of Society Femme, est. 2013 and Society Men, est. 2006, both in Westwood, New Jersey and consistent winners of Bergen County's best award. SOCIETY BEACH, like her sister and brother stores, is the ULTIMATE shopping destination for men and women on Long Beach Island. The store features the most current trends, carrying premium denim, clothing, lingerie, jewelry, shoes and accessories for all ages and body types.
 
Expect to feel right at home in the most comfortable shopping environment at SOCIETY BEACH. Personalized styling services are offered for any occasion by SOCIETY BEACH trend experts who diligently keep up with the season's latest styles. The friendly and knowledgeable staff enjoys providing the very best service to clients from all over the tri-state area. Need the perfect gift or your purchase to be gift-wrapped or shipped? A style session or wardrobe edit?? Have nothing to wear??? Look no further than SOCIETY BEACH. We've got you covered.
Says Farella... "Style comes from within. I love helping everyone feel good. Body image is everything. SOCIETY BEACH is a tribute to my mother whom I lost two years ago to metastatic breast cancer. She taught me how to get dressed and embrace my body. I'm a life long third generation Surf City girl. The store will combine my happy place with my love for style. I look forward to a fabulous summer at the beach... SOCIETY BEACH."